It’s said that fortune favours the bold.

So if you’re troubled by what you see unfolding at home and around the world, it’s time to find and follow a purpose-driven path.

• Carrot: With social purpose, your firm will reap rich rewards. A Deloitte Insights report shows: “Purpose-driven companies witness higher market share gains and grow three times faster on average than their competitors, all while achieving higher workforce and customer satisfaction.”
• Stick: Without purpose, you’ll see lower customer loyalty, higher employee turnover, stickier stakeholder relationships, and less sustainability and relevance over time.

The stars are aligned. Grow stronger now with social purpose. Be a force for good for your company, economy, and society as a whole.